Welcome to the PlayMaker FAQ. We’re here to make sponsorships and activations simpler, smarter, and more successful. If you don’t see your question answered below, just contact us — we’re always happy to help.
About PlayMaker
What is PlayMaker?
PlayMaker is an AI-powered sports sponsorship and activation platform that helps rights holders, brands, and agencies manage partnerships with confidence. From inventory to activations to ROI reporting, PlayMaker makes it easy to plan, execute, and prove the value of every deal.
Who is PlayMaker for?
We serve sports teams, leagues, venues, agencies, and brands that need to manage sponsorships and measure impact. If you handle partnerships, activations, or sponsorship ROI, PlayMaker is built for you.
What makes PlayMaker different?
Unlike generic CRMs or spreadsheets, PlayMaker combines sponsorship inventory, activation tracking, and performance analytics in one platform — powered by AI. That means less busywork, fewer missed details, and more measurable value.
Is this the same as other “PlayMaker” products?
Nope. PlayMaker software is purpose-built for sponsorships and activations. We’re not a video game, football playbook tool, or Unity plugin. We’re the PlayMaker that helps the sports and entertainment industry win off the field.
Getting Started
How do I start using PlayMaker?
Easy — request a demo on our website or email Hannah (hannah@playmaker-software.com) directly. Our team will help you onboard, migrate data, and start tracking deals right away.
Do you offer training?
Yes! Every PlayMaker customer gets personalized onboarding, video tutorials, and ongoing support. We make sure your team feels confident from day one.
How long does it take to get set up?
1 Week. Onboarding is completely handled by our team - no manual data entry required. You can start building better partnerships right away.
Features & Technology
What can I track in PlayMaker?
You can track your entire sponsorship lifecycle: assets, inventory, deal pipeline, activations, deliverables, and performance metrics. PlayMaker also generates reports that prove ROI to partners with clarity and confidence.
Does PlayMaker use AI?
Yes. Our AI helps you spot upcoming deliverables, optimize activations, and surface insights that save time and maximize value. Think of it as your smart assistant for sponsorship management.
Can multiple team members collaborate?
Absolutely. PlayMaker is built for collaboration — teams, agencies, and brand partners can all work together securely on the platform.
Does PlayMaker integrate with other tools?
Yes, specifically Asana, Salesforce, Quickbooks, and Digideck.
How secure is PlayMaker?
Security is a top priority. All data is encrypted, backed up, and compliant with GDPR and other major data protection standards. Here is the link to our trust center, which details all passing tests: Vanta Trust Center.
Pricing & Plans
How much does PlayMaker cost?
We offer flexible pricing based on your organization’s size and needs. Request pricing and we’ll tailor a plan that fits your workflow and budget.
What support is included?
All plans include live support, ongoing training, and access to our customer success team. We’re with you every step of the way.
Troubleshooting
I forgot my password — what should I do?
Click “Forgot Password” on the login page and follow the prompts. Still stuck? Our support team can reset it for you quickly.
