PlayMaker raises 1M+ led by Precursor Ventures
Sports Business Journal
PlayMaker raises 1M+ led by Precursor Ventures
Sports Business Journal

The Future of Sports Partnership Intelligence

The end-to-end platform for selling, activating, and measuring sports partnerships in one place.

Backed by

Stop switching between tools. PlayMaker centralizes every stage of your sponsorship lifecycle from first outreach to proof of performance in one connected system.

Extract Contract Details

Never miss a contracted deliverable again. AI Contract Upload extracts every asset and obligation from your sponsorship agreements automatically.

File upload interface showing a contract document being dragged over a dashed box labeled 'Drag and drop new contract here or click to select a file.'

Build deal proposals

Work with what you actually have, not what you think you have using live inventory updates.

Ask questions

No more hunting down contracts to scan for specific language or asset tracking information. Just Ask PlayMaker! 

User interface for asking PlayMaker questions about partnerships with a text input box, partner selection dropdown, and Ask PlayMaker button.

Less hassle, more harmony. Our current integrations include Salesforce, Quickbooks, Asana, Wrike and Digideck.

Using a different tool? Tell us what you need and we’ll explore adding it to our integration lineup.

Submit Integration Request

What Partners Say About PlayMaker

“My hope [with onboarding onto PlayMaker] was that we would simply service our existing partners better - but it is more than that. It has done that, but it has also freed us up to be able to pitch smaller deals (that I wouldn’t have done in the past because they would have been too hard to service given our staffing) - and therefore opening a new revenue lane for us that was closed before.”

Jim McPhilliamy

CEO, Carolina Ascent FC
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"The Playmaker Team continuously asks for feedback, and when they do, it is genuine. We see changes in the platform as they continuously work to make it better for their client.  They're an actual partner; they're not just selling a software."

Andrew Zito

Vice President, Chattanooga Lookouts
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"PlayMaker software is just scratching the surface of its potential. Finally, a tool designed to save time rather than being overly cumbersome and data-entry heavy. Hannah and her team truly roll up their sleeves, delivering customized solutions with dedication and expertise. It's a game-changer!"

Steven Tricarico

Senior VP, Corporate Development & Marketing, World Police and Fire Games
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"I’m not reading contracts anymore. I’m talking to partners, organizing activations, and making sure everything runs smoothly."

Nayellie Flores

Head of Sponsorship Activation, Leones de Ponce
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"The team at PlayMaker is best in class and there is immense potential for this software to create operational efficiencies and ultimately increase ROI for your organization."

Alex Baumeier

Former Senior Marketing Manager, Poppi
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