From Spreadsheet Chaos to Seamless Reporting
When Zach Jimenez, Head of Corporate Development for an international multi-sport event, managed the World Police & Fire Games, he faced a familiar challenge: juggling multiple brand partners, game-day activations, and the pressure of delivering polished post-event reports for every sponsor.
Before PlayMaker, this process was a grind — digging through contracts, scouring Google Drive for images, and manually building recap decks that took weeks to finalize.
The Challenge: Manual Reporting Slows Down Event Operations
Each sponsor expected a detailed proof-of-performance report, showing every asset and activation fulfilled during the event. But creating those decks required:
- Tracking down deliverables and visuals from multiple folders
- Matching them to the right sponsor and contract
- Designing professional recap decks by hand
For Zach, this was a 20–30 hour process per sponsor — valuable time lost to formatting instead of strategy.
The Solution: PlayMaker’s Automated Recap Deck Builder
PlayMaker’s sponsorship management platform changed everything.
Using PlayMaker, Zach and his team could automatically generate post-event recap decks with deliverables and images already uploaded throughout the sponsorship lifecycle.
“PlayMaker has been intuitive, easy to use, and a massive time-saver.” — Zach Jimenez
The platform’s automation tools eliminated repetitive data entry, making sponsorship reporting seamless and accurate. With PlayMaker’s partnership management software, proof-of-performance decks were ready to share in just a few hours — not weeks.
The Results: 80% Time Saved and Stronger Brand Relationships
✅ 80% reduction in recap creation time
✅ 20–30 hour reports now take just a few hours
✅ Easier proof-of-performance reporting
✅ More time for strategy and brand communication
By cutting down the manual workload, Zach could focus on building stronger relationships with sponsors — creating thoughtfully curated recap decks that showcased the full value of their partnership.
“In a larger practice, the recap decks might be the biggest time saver.”
He also began using PlayMaker for contract uploads and benefit tracking, setting a new standard for professional, data-driven event operations.
Why It Matters for Sports Organizations and Brands
In today’s fast-paced world of sports sponsorships and brand activations, teams need tools that streamline the partnership management process.
PlayMaker delivers:
- Automated recap reporting and asset tracking
- Centralized contract management
- Better collaboration between teams and brand partners
- More time for creative ideation and relationship-building
That’s why sports teams, leagues, and event organizations are turning to PlayMaker’s sponsorship management software to simplify their workflows and maximize ROI.
