One Year of Building Momentum
In the fast-moving world of sports, every relationship matters. From sponsorships to activations to fan engagement, success comes from clear communication and seamless collaboration. That’s why we built PlayMaker — a next-generation sports collaboration tool designed to simplify partnership management and bring teams and brands together under one connected system. Now, just one year after launch, PlayMaker is empowering organizations across the industry to operate smarter, faster, and more strategically.
Turning a Vision into a Platform
PlayMaker began with a simple question: What if managing sports partnerships didn’t have to be so complicated? Sponsorship leaders told us they needed a more streamlined way to track deals, manage activations, and communicate across teams. So, we built it. With the help of our incredible team, we transformed that vision into code, developing a holistic platform that connects sales, activation, and CRM in one intuitive space. The result? A tool built by the sports industry, for the sports industry.
AI That Amplifies Human Connection
Artificial intelligence is redefining what’s possible in sports operations — but at PlayMaker, we believe AI should enhance the human side of the game, not replace it. Our platform uses AI to eliminate repetitive tasks, uncover new insights, and highlight opportunities for growth, helping sports organizations focus on what really matters: building lasting partnerships. Whether it’s automating workflows or surfacing untapped data, PlayMaker’s AI features empower users to collaborate with confidence and clarity.
Powered by Partners Who Believe in the Future
No milestone happens alone. PlayMaker’s growth has been fueled by a community of forward-thinking partners, customers, and investors who believe in modernizing the business of sports. We’re proud to be backed by Precursor Ventures, Antler, Incisive Ventures, and a group of incredible investors who share our mission of transforming partnership management through technology and teamwork. Together, we’ve raised over $1 million to scale faster, build smarter, and keep innovating for the next generation of sports professionals.
What’s Next for PlayMaker
Year One was about building the foundation. Year Two is about acceleration. We’re launching new features, expanding our AI capabilities, and growing our PlayMaker community of sports organizations and brand partners around the world. The vision is bold but simple: to become the go-to collaboration platform for sports partnerships, making every deal more transparent, efficient, and impactful.
Join the Movement
The PlayMaker story is just getting started — and we want you to be part of it. If you’re ready to see how AI and collaboration can transform your sports partnerships, reach out to Hannah (hannah@playmaker-software.com) or follow along as we continue building the future of sports sponsorships. Because when partners play together, everyone wins.
