Is Your Sponsorship Sales Team Building Proposals or Solving Puzzles?
For most partnership managers, crafting the perfect sponsorship package can feel like solving a complex puzzle. You’re trying to balance pricing, maintain healthy margins, and ensure every package aligns with a partner’s strategic goals. The challenge? Finding the right mix from thousands of possible asset combinations — quickly, accurately, and confidently.
That’s exactly why PlayMaker built its Proposal Optimization Engine, a first-of-its-kind tool designed to take the guesswork out of sponsorship sales.
Turning Data into Decisions
Instead of manually piecing together assets and pricing scenarios, partnership managers can now tell PlayMaker what they want to achieve — whether it’s hitting a revenue target, maintaining profit margins, or prioritizing specific partnership categories.
Behind the simple interface, PlayMaker’s optimization engine does the heavy lifting. Using advanced nonlinear programming, it simultaneously evaluates:
- Revenue and profit objectives
- Partner alignment and brand strategy
- Asset diversity and category mix
Within seconds, PlayMaker explores countless combinations to find not just a package that works, but the optimal one — mathematically balanced for both your goals and your partner’s needs.
From Manual Assembly to Intelligent Sales Strategy
The impact for sponsorship teams is immediate. Instead of spending hours manually assembling proposals, managers can now generate data-driven, customized sales packages in minutes.
This means:
✅ Faster turnaround times on proposals
✅ Higher accuracy and alignment with strategic goals
✅ More time to focus on relationships and creativity, not spreadsheets
By transforming complex business logic into a simple, intuitive tool, PlayMaker empowers partnership managers to shift from reactive selling to proactive, optimized deal-making.
The Future of Sports Partnerships Is Intelligent
The future isn’t just about having more data — it’s about making better decisions with it. PlayMaker’s optimization engine brings AI, analytics, and automation together to give sponsorship teams a competitive edge in a crowded marketplace.
Because when every proposal is optimized for success, your partnerships aren’t just better — they’re smarter.
