PlayMaker is proud to announce a major milestone in our company’s journey: a new partnership with Mercury13, our first international partner and first collaboration with a multi‑club ownership group. This partnership marks a significant step forward not only for PlayMaker but also for the broader movement to elevate women in sports through innovation, investment, and technology.

Mercury13 is led by industry visionaries, Lindsey Eckhouse and Rafael Molina Harno, who are redefining what modern ownership looks like in women’s football. With clubs such as Bristol City Women, F.C. Como Women, and F.C. Badalona Women, the group is building a global ecosystem designed to accelerate the growth, visibility, and commercial potential of women’s soccer. Their ambition aligns perfectly with PlayMaker’s mission of bringing clarity, efficiency, and real‑time insights to sponsorship operations.

Why This Partnership Matters

As women’s sports continue to gain global momentum, organizations are looking for ways to modernize their commercial operations. Sponsorship revenue is becoming more sophisticated, data‑driven, and dependent on the ability to track performance across multiple teams, markets, and seasons.

That’s where PlayMaker comes in.

Through this partnership, Mercury13 will onboard PlayMaker across its entire club portfolio, giving its commercial teams one unified platform to:

• Manage sponsorship inventory across multiple clubs
• Track deliverables in real time
• Report across teams, currencies, and seasons with ease
• Leverage AI‑powered efficiency to streamline workflows
• Monitor performance tracking to understand what’s working and where opportunities exist

For a multi‑club ownership group, having a centralized system is a competitive advantage. PlayMaker’s platform ensures that Mercury13’s commercial teams can operate consistently, transparently, and quickly, regardless of geography or league structure.

A First for PlayMaker and a Glimpse of What’s Ahead

This partnership represents two major firsts for PlayMaker:

1. Our first deployment built specifically for a multi‑club ownership structure
2. Our official entry into European football

As we expand globally, we’re committed to supporting organizations that are pushing the boundaries of what’s possible in sports. Mercury13’s investment in women’s soccer is bold, strategic, and deeply aligned with our belief that the future of sports sponsorship will be built on technology, data, and smarter operations.

This collaboration reinforces the growing demand for sponsorship management software. Whether it’s tracking deliverables, forecasting revenue, or understanding partner performance, PlayMaker is designed to help rights holders and brands operate with confidence.

Supporting the Growth of Women’s Sports

Women’s sports are experiencing unprecedented growth, record attendance, rising media coverage, and increasing sponsor interest. But with that growth comes complexity. Rights holders need tools that can keep pace with the industry's pace.

By partnering with Mercury13, PlayMaker is supporting an ownership group that is not only investing in women’s football but also building the infrastructure needed to sustain long‑term success. This partnership underlines our commitment to empowering organizations that champion equity, innovation, and opportunity.

Looking Forward

We’re just getting started.

As PlayMaker expands, we remain focused on helping teams, leagues, and brands modernize their commercial operations. Whether you’re a single club or a multi‑club group, our platform is built to scale with your ambitions.

If your organization is exploring how to streamline sponsorship operations, improve performance tracking, or unlock AI‑powered efficiency, we’d love to show you how PlayMaker can help.

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